Fourteen months of Gigamania is finally over with Dunedin declared the winner of the ultimate community prize: ultra fast broadband citywide. Designed to stir a buzz of conversation, locals won points for their town by using pre-defined #Gigatown hashtags. Every piece of hash-tagged content earned Gigapoints, and so did subsequent shares, likes, re-tweets and comments.
The guys at Chameleon Partners cracked the concept and we took care of the digital elements – building the web and mobile sites, managing the points collection system, and wrangling the promotions for much of the 14-month project. We also ran a team that captured spam, to make sure it was a fair and even contest.
Could this be New Zealand’s largest ever social media competition? Maybe!
· 5.95 million tweets (2.1 million retweets)
· 790,000 Facebook posts
· 65,000 Instagram posts
· 380 mainstream media mentions
Client: Chorus Agency: Chameleon Partners Digital: Waxeye